“Droog treats serious matters in a playful way.”
Frama is located in central Copenhagen in the historic and protected neighborhood of Nyboder. Former home of the St. Pauls Pharmacy established in the 1800s, the building still has it’s original woodwork and architectural elements. The synergy between the past and present elements of the space is a direct link to how Frama defines their main interest within the creative field as a dialogue between two opposite poles; classical and contemporary approach – between digital and analogue production.
The Frama Collection focuses on solid materials with natural finishes and simple geometry. The objects within the collection are a return to basics, where the design appearance aims to be honest and pure. Working within the area of design archetypes, Frama represents a graphical and straight forward aesthetic approach to design.
“Without a start there is no beginning”